Tuesday July 11, 2006 JST

Auction Software for Your Auction Business

Looking for a way to grow your online auction business? Many people love to have an auction business, however it can get very complicated once you start selling more that a few items each day.  Here are some tips on growing your online business with the help of auction software.

 

Auctions can get very complicated, with all the listing, sending email and collecting money via the internet, you online auction business can become extremely time consuming very quickly.  Auction software makes your business run quicker, more efficiently and with less time commitment. 

 

There are a few different types of auction software, listing software, payment processing software and shipping software.  Listing software is great when you want to list more than a few items at different times for different amounts.  With listing software you can take control of your listing and list your products quickly and easy maximizing your costs.

 

Payment processing software will help process winning bidders fast and efficiently.  This software will automatically send out a winning bid emails, walk your customers through the steps necessary when they need to make a payment, confirm the payment and send that information to your shipping software.  Shipping software easily organizes your purchase records to create labels and lists of what products have been paid for and need to be shipped out.  So if you are selling at online auctions, look into auction software to make your business run smoothly.

Affiliate Sites to Market Your Product

If you are looking for a great way to market your product, choose affiliate web sites.  Affiliate web sites are one of the smartest ways to spread the word about your great product or service.  If you want reach customers all over the internet, then here are a few tips on making affiliate web sites pay for you.

 

There are plenty of affiliate web sites that you can put your product up for sale so that affiliates can sell it.  Seasoned marketing professionals can spot a winning product and help you spread the word.  For every item that they sell a portion of the sales goes to them.  It can be 10% or even 75% depending on the cost of the product, profit margin or amount of items sold.

 

If you have a great product or service, then go to great affiliate web sites such as Paydotcom and Clickbank and offer your product to affiliates.

 

Most affiliate sites are inexpensive and bring together great affiliates to one spot to sell your product.  Most affiliate sites charge a start up fee or listing fee and then a small fee each time a sale is made. So if you need help selling your product or service give affiliate web sites a try.

Friday June 23, 2006 JST

Sell Your Products To Mexico By The Truckload

Selling products to Mexico is easier than ever.  Mexico is the #1 importer of US products in the world.  There is a need for all types of products including food, beverages, electronics, cars, tools, candy, toys, clothing, everything.

Mexicans are so eager to buy that they come to the USA looking for products instead of waiting around for someone to call them and sell them something.  They visit US trade shows, organizations and many companies.  I constantly have someone in San Diego visiting from Mexico to speak with me on how they can find products of all kinds to export.

Who’s looking for products?  Mainly wholesale distributors and retailers.  They are looking for products to sell in retail stores or to other distributors in Mexico, most of the time they will buy truckloads of product and export them to Mexico themselves, handling the shipping, imports and tariffs.

Why do they do this?  Why are they so eager to buy US products?  Simple, they don’t have Mexican made products they can sell and they want to be the first to carry a new American product.  They know if they are the first to market with a new product they can make a lot of money very fast.  After that they just restock their customer’s shelves.

The big question I’m asked by my consulting clients is: how do I get started exporting to Mexico?

To export to Mexico you can be passive or active.  You can go after the business or wait until they come looking for you, and believe me, if you have a good product, eventually they will.

—Passive Approach—

The passive approach to getting business is to make sure Mexican businesspeople can find you.  Here are a few tactics on how to reach exporters:

-You have to make sure your products are in US trade shows.
You don’t have to go yourself, maybe a customer sells at trade shows or you hire a broker that goes to trade shows.

-Make sure all your products and sales materials have an international phone number (not just a USA toll free number) as well as an email address.  This includes your website, product labels, business cards and brochures.

-Have the right information ready.  Make sure you already know what your international price will be.  It’s usually much lower than your US price, especially if they will pay the export fees and transportation.  You also need all the product specifications like weight, dimensions, case count or pallet count.

—Active Approach—

If you are serious about selling to Mexico and would like to do it NOW you have to be more active.  You can’t just wait for people to find you because it can take months or even years if you don’t have any promotions in the marketplace.

The first thing you have to do is learn more about your target market.
How much are people paying in Mexico for your product or a similar product?
How much are they paying to import and transport those products?
What are the profit margins for the distributors and retailers?
Where could you sell your products?
How many stores are there in Mexico?

Once you learn more about your target market and you develop your price strategy it’s time to find customers. Visit Mexican trade shows, look for US distributors already selling in Mexico and find brokers.

After you educate yourself a bit more on the Mexican marketplace you also need to determine what kind of support your new found customers will need in Mexico.  Do you have a product that sells itself or do you need store promotion, POS (Point of Sale) material, sales commissions, or some other support.

Many times my customers tell me “I just want to sell my product in the USA and someone can export it, sell it, merchandise it and distribute it”.  Well, this is possible.  I’ve helped companies sell products like mayonnaise, water, margarine and other products that sell themselves in this fashion.  But if your product is not a “first necessity” product or name brand, chances are you’ll either have to do some promotion or give a very good price to distributors and importers.

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Jorge Olson is a Wholesale Distribution Consultant and can help you sell your products in the USA to Distributors and Retail Stores and export them to Mexico by the truckload. You can learn more and contact him at http://www.DistributionBiz.com

Thursday May 18, 2006 JST

Talk to Your Accountant about Business Tax Breaks

Taxes are a necessary part of running your business.  Besides, profit, inventory costs and labor costs, taxes are another expense that can really hurt you in the wallet.  If you are own a small business, you might be eligible for big tax breaks that can save you money at the end of the year.

The tax law does change every year and you should be in touch with your accountant on how you and your business can save big on tax breaks.  Most business can deduct the amount of taxes on their business expenses and buy the items they need to operate their business instead of giving that money to the government in the form of taxes.

For instance, you can get a tax break for a business office, business machines such as computers and phones and even business entertainment for a sales client.  If you own a business, talk to your accountant and keep up to date with the tax laws each year.  There are also tax software and tax handbooks that can alert you to the best ways you can legally deduct taxes for your personal and business income.  These books are very affordable and are a great way to save hundreds or thousands of dollars on tax related expenditures.   If you own your own business talk to an account or look into a tax guide to find out about great tax deductions.

Tuesday May 2, 2006 JST

The Mental Process of Achieving Financial and Personal Success

The amazing paradox of success is that everybody knows the ’secret’ of how to achieve it, but few are willing to apply the principles that virtually guarantee the attainment of almost anything you want. It’s no mystery that if you identify a goal, write down a plan for reaching it, and follow that plan with persistence, determination, and focus, you stand a good chance of realizing your dream or, at the very least, creating an outcome that puts you in a much better place than you were before making the attempt.

Why doesn’t everybody make a plan, take continuous action, and pursue their dreams? Why do so many people settle for a measly paycheck, an unsatisfying life, and a humdrum existence? In our society, there’s a rampant epidemic of undeveloped potential. The solution will continue to elude the masses because it’s not something that can be seen, touched, or measured. If you’re not producing the results you desire in your life, the problem could stem from concentrating too much on the ‘here-and-now’ instead of what could be.

The ticket to a higher standard of living and a more fulfilling lifestyle is available to anyone willing to cultivate the states of mind known as faith, hope, and belief. Focusing on the concrete aspects of life rather than the invisible resources that our five senses can’t perceive is what 90% of the world does on a day-to-day basis. Obviously it’s the other 10% (or less) who have faith in themselves, believe in their dreams, and have hope that their actions will propel them to a more prosperous and joyful future.

On the journey to success or happiness, the biggest obstacles are not in the concrete world, but rather in the inner world of thought and imagination. Having your plans and aspirations obscured by self doubt, fear of failure, and the negativity of those around you is a surefire roadmap for going nowhere fast.

So can we blame our parents and teachers for telling us hot to be dreamers and not to waste our time on what they viewed as unrealistic pipe dreams? Well, we could, but it would be a lot more productive to take responsibility for our own lives and focus on taking deliberate, consistent, daily action toward the realization of our goals.

A woman who cut my hair several months ago said she was tired of working three jobs for low pay, and was interested in starting an Internet business as I had. I emailed her a few step-by-step instructions for getting started, and, although I never heard back from her, I’d be willing to bet she never followed through with the information I gave her. My guess is that she didn’t have the courage to embark on something outside her comfort zone of cutting hair and waiting tables. She sounded intelligent and had even taken some computer classes, but her negative inner dialogue probably talked her out of it. What she may not have realized is that when you start moving forward and taking positive action toward a goal, new doors open up and guidance is provided.

Your life is not set in stone; it’s a continual work in progress. Change begins with a conscious decision, and is implemented one step at a time. ‘Comfort Zone’ is another way of saying ’self-imposed limitations’. Unless you make yourself a little uncomfortable by expanding the boundaries of what currently feels safe and comfortable, your accomplishments will be unremarkable and your personal growth will stagnate.

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Joel N. Sussman, a freelance writer and Internet publisher, has created an online resource called, Marketing Survival Kit.com . The web site, featuring articles, templates, and downloadable books, is intended to help new and established business owners attract and retain customers. Visit http://www.marketingsurvivalkit.com for access to these proven marketing tools.

Wednesday March 15, 2006 JST

Trusts and Estate Planning

There are several different types of trusts that people use
for estate planning. While most fall into specific
categories, it is important to understand that trusts are
highly individual creations - one size does not fit all. Be
wary of firms who offer a cookie cutter approach or a “kit”
to create your own. Any trust (indeed all estate planning
activities) should be designed with careful consideration
and thoughtful legal consultation. Be aware that when
establishing some trusts, you may limit your options in the
future.

A “revocable trust” may be established to set aside certain
assets in the event that the individual becomes
incapacitated. These assets never technically leave the
person’s ownership, so the assets are still considered part
of one’s estate when one applies to Medicaid for benefits.
The value of a revocable trust is that you can designate a
professional to manage your finances, receive income from
the trust, and potentially reduce expenses associated with
settling your estate at death. With a revocable trust the
individual can change the terms of the trust at any time.

An “irrevocable trust” is also referred to as a “Medicaid
Trust.” Assets are transferred into a new legal entity that
then owns those assets. These assets are then no longer
considered part of your taxable estate. By shifting assets
into the trust, you may now be eligible for Medicaid
benefits, but subject to the specific “look-back” rules of
your county (see below). When setting up the trust, you
determine who will receive the assets, regular payments,
and income from the assets. Irrevocable trusts may also be
used as an entity to own one’s life insurance policy.

This is a simplification of the process, so keep in mind
that estate planning involves a lot of “moving parts” that
should all be considered. Some types of transfers may
result in tax liabilities and future financial limitations.
Irrevocable trusts require that the individual give up some
degree of flexibility with the assets and may be expensive
to prepare. Once the trust is established, the individual
gives up all rights to the assets that are included in the
trust. You can not change the terms once it is finalized.

Since most people are concerned about spending down all of
their assets to pay for long-term care, they will establish
certain types of entities like trusts, give cash gifts to
children, spend money on exempt assets, or engage in other
legal financial maneuvers. You should make sure that your
financial activities are legal as well as the smartest use
of your assets. Even with perfectly legal activities, you
may compromise or delay some of your potential benefits.

—————————————————-
The author, Ronald E. Hudkins aggressively coordinates with
government agencies and organizations to compile
information to help consumers avoid deceptive business
practices.  A description of his education and experience
can be found at http://www.AssetProtectNow.com .

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